– The global superstar invites fans to unlock exclusive content in her newest video — all by code
– The experience, dreamt up in partnership with Mojo Supermarket, lets you use code to change the story
– VISIT DojaCode.com
NEW YORK, Dec. 3, 2021 /PRNewswire/ — Today, global superstar, Doja Cat and leading non-profit, Girls Who Code, released DojaCode, an interactive experience for the rapper’s music video and hit single Woman, off her chart dominating album Planet Her.
www.DojaCode.com
Doja Cat and Girls Who Code Create ‘DojaCode’ Interactive Music Video Experience for ‘Woman’
Inspiring a new generation of computer scientists, Doja Cat and Girls Who Code are inviting fans to direct aspects of the music video, all by using code.
As users visit the DojaCode site, they are able to unlock hidden video content using basic coding languages. From changing nail designs, to controlling the sky, to manifesting Doja herself out of thin air, DojaCode gives fans the opportunity to play the role of music video director by altering key creative elements and unveiling hidden easter eggs.
“I am so excited that Girls Who Code has partnered with me to make my “Woman” music video the world’s first codable music video. Fans all over the world will get to input code via a microsite and unlock some really cool special features. It’s going to be awesome.”
The aim of the experience is to show a new generation of fans who may be unaware of the career opportunities in the technology and computer science field, just how creative and fun it can be.
“At Girls Who Code, we know firsthand that girls and young women are some of today’s most powerful creators and change-makers”, said Tarika Barrett, CEO of Girls Who Code. “However, too few know that they can have a career in computer science, and that it can open up an entire future of possibility to nurturing their passions. Learning to code enables you to change the world around you, and we’re thrilled to partner with global superstar Doja Cat, beloved by young people everywhere, as we invite girls to experience ‘Planet Her’, a place where they get to be in control.”
Source: https://finance.yahoo.com/news/doja-cat-girls-code-create-151700382.html